In a groundbreaking announcement that could transform the landscape of America’s beloved dessert, U.S. ice cream manufacturers have committed to eliminating artificial dyes from their products by 2028. This monumental pledge, unveiled today, involves over 40 companies that collectively account for a staggering 90% of the U.S. ice cream market. The decision comes amid growing concerns over health risks associated with petroleum-based dyes like Red 40 and Yellow 5, which have faced scrutiny for their potential links to ADHD and other health issues.

At a press conference held at the White House, Secretary of Agriculture Brooke Rollins and Health and Human Services Secretary Robert F. Kennedy Jr. joined FDA Commissioner Dr. Marty McCary to herald this initiative as a significant step toward healthier food options for American families. “The sickness of American kids is not a willpower problem; it’s time to make our food supply healthier,” Kennedy stated emphatically.

This voluntary commitment is part of a broader movement initiated during the Trump Administration aimed at cleaning up the U.S. food supply. Major food brands like Nestlé and General Mills have also pledged to remove artificial dyes from their products, signaling a sweeping shift in the industry. The FDA is now approving natural alternatives, including vegetable-based dyes, to replace these synthetic ingredients.

As Americans consume an average of 4 gallons of ice cream per year, this pledge could lead to a significant reduction in artificial additives in one of the nation’s favorite treats. The ice cream industry’s commitment marks a crucial turning point in the fight for cleaner, healthier food, and sets the stage for a new era of transparency in food production. The clock is ticking—by 2028, America’s ice cream could be a whole lot sweeter and far more natural.