Bulgari has unveiled its latest Icon Campaign, centered around the exquisite B.zero1 collection of fine jewelry, and the spotlight is on the multi-talented American actress, model, and singer Zendaya. The campaign captures the essence of timeless elegance as Zendaya effortlessly showcases the bicolour gold and steel Bulgari Bulgari watch, elevating the allure of the iconic B.zero1 range.
The star of the campaign is the £6,050 Bulgari Bulgari watch, a true masterpiece of craftsmanship. Encased in polished and satin-brushed stainless steel, the timepiece boasts an 18ct rose gold bezel adorned with an intricately engraved double logo, adding a touch of sophistication. The silvered sunray dial, adorned with diamond indexes, further enhances the watch’s luxurious appeal.
Zendaya complements the Bulgari Bulgari watch with a selection of Bulgari’s finest creations from the B.zero1 collection. The ensemble includes the B.zero1 Essential 18ct rose and white gold bangle bracelets, adding a harmonious blend of metals to the overall look. The captivating display is completed with an 18ct white gold B.zero1 necklace, featuring pavé diamonds meticulously set on the spiral, adding a mesmerizing touch of sparkle.
Renowned photographer David Sims skillfully captured the essence of Zendaya’s elegance for the campaign, while filmmaker Cara Stricker directed a compelling video that accompanies the visual narrative. The campaign, featuring not only Zendaya but also the charismatic Korean model and musician Lisa (Lalisa Manobal), is set to captivate audiences worldwide throughout the month.
Bulgari’s Icon Campaign, with Zendaya as its muse, not only celebrates the timeless beauty of the B.zero1 collection but also reaffirms the brand’s commitment to elegance, craftsmanship, and the enduring appeal of iconic designs. As Zendaya effortlessly graces the campaign with her presence, Bulgari continues to set new standards in the world of luxury jewelry and watches.
