A lack of creativity in the hip-hop world has been a topic of conversation for years. However, when one of the culture’s biggest titans asserts such, it holds more weight.
During an interview with Apple Music’s Ebro Darden, Offset discussed his new album Set It Off and a few other things, including the current state of rap. When discussing the guard between older and newer artists, the Migos rapper raised a few eyebrows with his comments.
“I’m noticing that the no-content music ain’t catching nobody’s ear. I’m noticing that the numbers are down in our genre specifically because I feel like everything is so the same,” Offset said. “The next new n***a is another n***a that was just here. It’s nothing new being brought to the game.”
He continued, “Not just on the sound side, but just all the way around as creatively too. Most videos be like a Rolls Royce in the background, some chains on, and that s**t’s getting boring, fellas. It’s like no real entertainment.”
Additionally, Offset says he believes contemporary Pop and Country musicians become successful because they present the “full package.”
Offset’s new album Set It Off debuted at No. 5 on the Billboard 200 chart. His previous two projects, Without Warning and Father of 4, earned a top 5 opening spot upon release.
