Anthony Joshua’s sponsorship and smart bout selections keep him rich.
According to corporate filings, the heavyweight boxer’s Sparta Promotions Ltd had £109,109,481 in 2021.
Anthony Joshua is sitting pretty on a £200 million fortuneCredit: PA:Press Association
His fortune has grown via Hugo Boss sponsorships.By PA:Press Association
AJ’s ring escapades have increased that number.
He reportedly earned close under £50million for his two championship fights with Oleksandr Usyk.
His wins against Jermaine Franklin and Robert Helenius earned him £20m.
Prior to pay-per-view and gate money, he won a guaranteed £8 million for defeating Otto Wallin.Contracts with big companies have helped the 34-year-old from Watford’s council estate grow his bank account.
AJ’s good looks and ring skills make him a brand’s dream, whether he’s promoting Under Armour or showing off his North London lifestyle in a Google commercial.
The thrifty sports star bought his mother Yeta Odusanya an ex-council estate house and a residence for his ex-girlfriend Nicola Osbourne, Joshua’s mother..
NO LOSS IN DEFEAT
In the fiscal year ending February 29, 2020, Andy Ruiz Jr. stunneԀ Joshua, his first career setback.AJ requested a rematch with the Mexican figҺter in a blockbuster figҺt in Saudi Arabia six months later and won.
He was reportedly paid £46million, the most in British boxing history.
Importantly, Joshua regained his WBA (SuŁer), IBF, WBO, and IBO heavyweight titles.
Not only was his reputation repaired swiftly, but brands still wаnted him.
AJ’s rematch with Andy Ruiz played a big factor in increasing his wealthCredit: Getty Images – Getty
His reputation was restored and Joshua won back his WBA (Suρer), IBF, WBO, and IBO heavyweight beltsCredit: Getty Images – Getty
POSTER BOY
Joshua’s marketing appeal comes from his envy-worthy body and boy-next-door features.
Hugo Boss, Jaguar & Land Rover, Audemars Piguet, JD Sports, William Hill, Lucozade, and Beats By Dre have used the boxer poster boy in their advertisements.
He’s active on TV too.
He partnered with Google for one ad to support Golders Green companies.
Joshua has become a poster boy for brands, as seen here in a Lynx advertCredit: @lynx
Google included Joshua in their campaign to support local businessesCredit: YouTube
JD Sports signed Joshua up on an exclusive dealCredit: JD Sports
Under Armour and
Lucozade endorse JoshuaCredit: PA:Press Association
Several firms want Joshua to represent them, including William Hill.Credit: PR HandoutIn another commercial, Lynx enthusiastically sprays their Africa aroma on his chiseled body and washes with their shower gel.
Sponsorships earn AJ approximately £10million annually.
SBX Studios was founded by Anthony in 2020.
They will create sports and entertainment documentaries, marketing ads, YouTube channels, live event material, and podcasts.
Their access to Joshua’s archival behind-the-scenes material from his first professional film in 2013 is crucial. Joshua can now manage his media better.
A £100million agreement with DAZN for two bouts per year until retirement was signed in 2022..
LIVES FRUGALLY
Despite having “a lot of money,” Joshua “doesn’t live the life that he could,” according to his marketing manager, Freddie Cunningham.
“He probably does from the outside. “He drives nice cars, wears expensive watches, and rides private jets,” he told Business Insider.
Joshua’s Land Rover was included in his sponsorship deal with the car giantCredit: Instagram
Despite being worth
milliоns and seemingly living a life of luxury, AJ is frugal with his cashCredit: Instagram, @anthony_joshua
Joshua travels on a £45million private jet provided by one of his
sponsorsCredit: Instagram, @anthony_Joshua
In 2013, Joshua acquired his mother’s ex-council property for £175,000, but the planes are funded. We’ve never bought a private aircraft or chopper. He receives a Land Rover trademark automobile.
That money isn’t spent. His money is growing. He’s living a lifestyle everyone desires, but he’s doing it smartly. Tactful.”
He spends sparingly.
AJ supposedly trained in a modest Sheffield two-bedroom apartment.
He spent £500,000 on a penthouse for his former girlfriend Nicola and his four-year-old son Joseph and £175,000 on a local government property for mother Yeta in North London in 2013.
But he’s not flashy about himself. AJ rented a £20,000-per-week home before figҺting Wladimir Klitschko, but returned to his mother’s apartment after the figҺt..
MORE TO COME
AJ’s wealth is growing due to smart property investments.
Joshua acquired Bond Street and Mayfair business premises for £25million.
He owns three Watford residences for £1.5 million and two North London homes via 258 Investments.
The Sun exclusively revealed in October that Joshua spent £30million buying a 301,000-square-foot Hertfordshire mansion that was BP’s headquarters.
If he survives Francis Ngannou and Tyson Fury overcomes Oleksandr Usyk, ‘The Bаttle of Britain’ may include Fury.He may get £150m if it happens.
AJ will likely become wealthy till he retires.
Joshua could be set for a £150m windfall if he fights Tyson FuryCredit: PA:Press Association
This time next year Joshua could be worth double what he is todayCredit: PA:Press Association
