McLaren x artist Nat Bowen explores the use of Chromology – the psychology behind colour.
McLaren Automotive unveils the McLaren Artura art car in collaboration with British artist Nat Bowen.
McLaren Automotive is successfully engaging with the extremely passionate art community in Dubai and the rest of the Middle East region. The British creator of luxury, high-performance supercars revealed the McLaren Artura Art Car created as a regional collaboration with Nat Bowen, a leading British abstract artist known for her colourful art pieces. The unique supercar featuring the artist signature artwork is part of her long-anticipated exhibition taking place at the ME Dubai hotel until 31 March.
The creative study explores the use of Chromology, representing the psychology behind colour, as well as themes of ‘Art’ and ‘Future’, which have inspired the name of the brand’s first high performance hybrid. The exterior of the car features translucent resin pigments, which adapt to the light, reflecting and absorbing the surroundings and resulting in the work becoming a part of the space it inhabits.
“It has been an honour to work with McLaren Automotive on this exciting concept and display it as part of my first solo exhibition in Dubai. My goal was to provide a truly immersive experience and transport the visitors into a meditative state away from everyday distraction, as well as allow them to further explore and develop their relationship with colour”. – Nat Bowen
Underpinned by the McLaren philosophy of super-lightweight engineering, the Artura is a distillation of every attribute inherent in a McLaren, combined with faster throttle response, lower emissions and ability to run in pure EV mode, thanks to its ground-breaking electrified powertrain.
